2023年第04期·总第346期153【经贸教育】国贸专业“双创型”跨境电商生态圈人才培养模式的设计与实践朱佩芬黄建标李丹（湘南学院经济与管理学院，湖南郴州423000）[摘要]随着跨境电商的迅猛发展，相关产业对所需人才的要求也在不断变化，关键是人才的创新创业能力。根据实际情况，提出应用型本科院校国贸专业“双创型”跨境电商“四方协同+六步组合+四个阶段”的生态圈人才培养模式。通过模式中各主体的激励分析，提出了设立相应激励因子，并探讨了该模式在湘南学院的实践情况。[关键词]国贸专业；双创型；跨境电商；生态圈；人才培养模式[中图分类号]G420[文献标识码]A[文章编号]2095-3283(2023)04-0153-04DesignandPracticeofTalentTrainingModelof“InnovationandEntrepreneurship”Cross-borderE-commerceEcosphereforInternationalTradeMajorZhuPeifenHuangJianbiaoLiDan(SchoolofEconomicsandManagement,XiangnanUniversity,ChenzhouHunan423000)Abstract:Withtherapiddevelopmentofcross-bordere-commerce,therequirementsofcross-bordere-commerce-relatedindustriesfortheirtalentsarealsoconstantlychangingaccordingly.Thekeytocopewiththechangesintherequirementsistheinnovationandentrepreneurshipabilityofcross-bordere-commercetalents.Accordingtothepracticaldemand,thispaperdesignedtheecosystemtalenttrainingmodeof“Four-partycoordination”+“Six-stepcombination”+“Fourphases”of“innovationandentrepreneurship"cross-bordere-commerceforinternationaltrademajorinapplication-orientedundergraduateuniversities.Throughtheincentiveanalysisofallplayersinthemodel,thecorrespondingincentivefactorwasproposed,andfinallydiscussedthepracticeofthemodelinXiangnanUniversity.KeyWords:InternationalTradeMajor;InnovationandEntrepreneurship;Cross-borderE-commerce;Ecosphere;TalentTrainingModel一、引言当前，跨境电商迎来了巨大的发展契机，已成为拉动我国外贸增长的重要动力。2021年我国跨境电商进出口总额1.98万亿元，同比增长15%；其中，出口1.44万亿元，增长24.5%。随着跨境电商产业的不断发展，对于B端卖家、B端买家和C端消费者而言，跨境电商已不再是纯粹的产品贸易，由物流、客服、支付方式等一系列叠加而成的服务贸易正成为当下跨境电商的新形式。为适应跨境电商的发展，相关产业对其所需跨境...
