SPECIALDOUBLEISSUE41TheHBRListTenBreakthroughIdeasfor2010114StrategyManagingAllianceswiththeBalancedScorecardRobertS.Kaplan,DavidP.Norton,andBjarneRugelsjoen137ExperienceFiveWaystoBungleaJobChangeBorisGroysbergandRobinAbrahamsJANUARY–FEBRUARY2010ReınventTransformyourbusinesstomeettoday’schallenges.SPOTLIGHTYOURCOMPANYYOURSTRATEGYYOURMARKETINGYOURCAREERwww.storemags.comwwwww.w.ststororememagagags.s.cococomm&&www.fantamag.comwwwww.w.fantamamagag.c.comomwww.storemags.comwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww.w.w.w.w.w.w.w.w.w.w.w.w.w.w.w.w.w.w.w.w.w.ststststststststststststststststststststststststststststststststststststststststoremags.cocococococococommmmmmmm&&&&&&&&&&&&&&&&&&&&www.fantamag.comwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww.w.w.w.w.w.w.w.w.w.w.fafafafafafafafafafafafafafafafafafantntntntntntntntntntntntntamamamamamagagagag.c.c.c.comomIsitpossibletobuildasupplychainthatdeliversintelligence?SmarterbusinessforaSmarterPlanet:Theinterconnectedworldweliveinoffersunprecedentedopportunitiesfortoday’sorganization.Buttheseopportunitiescomewithawholehostofchallengesforthosebusinesses’supplychains:rapidwageinflation,spikesincommodityprices,unpredictablecurrencyrates.Transportationcostsalonecanfluctuatebyasmuchas250%peryear.IBMhelpscompaniesmanagecostvolatilitybybuildingflexibilitydirectlyintosupplychains,usingadvancedbusinessanalyticsandautomationtechnology—interconnectingeverythingfromcustomerstosupplierstoITsystems.Allowingbusinessestoshiftworkloadsaroundtheglobe,adjustinventorybasedonchangingcustomerdemandandrespondtocurrencyfluctuationsbyrealigningglobalpartnerships.Thiskindofflexibilityishelpingcompaniesinindustriesasdiverseashealthcare,retailandelectronicsadapttomarketchangesandcutcosts.Infact,lastyear,IBMhelpedbuildflexibilityinto17oftheworld’stop25supplychains.1Asmarterbusinessneedssmarterthinking.Let’sbuildasmarterplanet.ibm.com/managecostswww.storemags.comwww.storemags.com&www.fantamag.comwww.fantamag.comAccordingtothe2...
