DECEMBER2014InnovateFasterCheaperSmarterHowtoleadexperimentsthatactuallyworkPAGE5930LeadershipWhyHRChiefsMakeGreatCEOs—Really!90DecisionMakingMakingDumbGroupsSmarterCassR.SunsteinandReidHastie48TheBigIdeaHowtoHarness“NewPower”JeremyHeimansandHenryTimmsSEEBEAUTIFULIMAGERY|SEEAHOLLYWOODRENAISSANCE|SEEBETTERDIAGNOSTICS©2014CanonU.S.A.,Inc.Canon,DIGICandEOSareregisteredtrademarksofCanonInc.intheUnitedStatesandmayalsoberegisteredtrademarksortrademarksinothercountries.Allthirdpartylogos,productandbrandnamesaretrademarksoftheirrespectiveowners.Imagessimulated.THERE’SMORETOTHEIMAGETHANANYONETHOUGHTPOSSIBLE.|SEESELF-PUBLISHING|SEEADVANCEDEYECARELearnmoreat:steelcase.com/amplify©2014SteelcaseInc.Allrightsreserved.TrademarksusedhereinarethepropertyofSteelcaseInc.oroftheirrespectiveowners.HOWAMPLIFIEDISYOURENTERPRISE?AMPLIFIEDWeworkwiththeworld’sleadingorganizationstocreateplacesthatamplifytheperformanceoftheirpeople,teamsandenterprise.December201459Contents60INNOVATIONBuildanInnovationEnginein90DaysYoudon’tneedalotoftime,abiginvestment,orevenanynewhirestogetareliableinnovationsystemupandrunningatyourcompany.ScottD.Anthony,DavidS.Duncan,andPontusM.A.Siren70EXPERIMENTATIONTheDisciplineofBusinessExperimentationMakesurethatthedecisiontolaunchanovelofferingisbasedondata—notjustonintuition—byrunningastatisticallyvalidtest.StefanThomkeandJimManzi80LEADERSHIPLeadingYourTeamintotheUnknownGoodmanagersleadinnovationmorebydeedsthanbywords,challengingothersbykeepinganeyeoutfortheunusual,questioningassumptions,andservingaschiefexperimenterratherthanchiefdecisionmaker.NathanFurrandJeffreyH.DyerSPOTLIGHT:INNOVATIONONTHEFLYABOVEBerndnautSmilde,NimbusD’Aspremont2012December2014HarvardBusinessReview9FeaturesDecember201448THEBIGIDEAUnderstanding“NewPower”Powerisn’twhatitusedtobe.GoliathsarebeingtoppledbyDavids,fromthenetworkeddriversofUbertothecrowdfundedcreativesofKickstarter.Here’showtoharnessnewpower.JeremyHeimansandHenryTimms90DECISIONMAKINGMakingDumbGroupsSmarterBehavioralr...
