62StrategyandYourStrongerHandGeoffreyA.Moore74MarketingMalpractice:TheCauseandtheCureClaytonM.Christensen,ScottCook,andTaddyHall86ManagingAuthenticity:TheParadoxofGreatLeadershipRobGoffeeandGarethJones98RegionalStrategiesforGlobalLeadershipPankajGhemawat110“APlayers”or“APositions”?TheStrategicLogicofWorkforceManagementMarkA.Huselid,RichardW.Beatty,andBrianE.Becker18Forethought39HBRCaseStudyJustinTimefortheHolidaysEricMcNulty53ManagingYourselfHowtoBuildYourNetworkBrianUzziandShannonDunlap122BestPracticeUptoCode:DoesYourCompany’sConductMeetWorld-ClassStandards?LynnPaineetal.135ToolKitGettingOffshoringRightRaviAronandJitendraV.Singh150ExecutiveSummaries156PanelDiscussionDecember2005www.hbr.orgTheAuthenticLeader…page86WhereMarketingFails…page74PLAYINGYOURGAME...PAGE62TeAMYYePGDigitallysignedbyTeAMYYePGDN:cn=TeAMYYePG,c=US,o=TeAMYYePG,ou=TeAMYYePG,email=yyepg@msn.comReason:IattesttotheaccuracyandintegrityofthisdocumentDate:2005.12.0617:32:12+08'00'AtSamsungwerealizethattosucceedinbusiness,wemustalsosucceedinlife.Whilewe’recommittedtoaward-winninginnovativedesign,we’realsocommittedtothenaturalworldaroundus.Thisextendstoourmanyglobalprojectsdesignedtohelpcleanupandpreservethebeautyoftheenvironment.It’sallapartofourdriveanddedicationtomakethisabetterworld.www.samsung.comAbetterworldisourbusiness.Tous,creatingbeautyisjustasimportant©2005SamsungElectronicsCo.,Ltd.Allrightsreserved.SamsungisaregisteredtrademarkofSamsungElectronicsCo.,Ltd.aspreservingit.Dellcannotberesponsibleforerrorsintypographyorphotography.Dell,theDelllogoandLatitudearetrademarksofDellInc.Intel,IntelInside,theIntelInsidelogo,IntelCentrino,andtheIntelCentrinologoaretrademarksorregisteredtrademarksofIntelCorporationoritssubsidiariesintheUnitedStatesandothercountries.MicrosoftandWindowsareeitherregisteredtrademarksortrademarksofMicrosoftCorporationintheUnitedStatesand/orothercountries.©2005DellInc.Allrightsreserved.Clickwww.dell.com/tough30Call(tollfree)1.866.212.9329THEDELL™LATITUDE™D610NOTEB...