WhyquestionsmattermorethananswersPAGE64BETTERBRAINSTORMINGHBR.ORGMARCH–APRIL201846SPOTLIGHTHRGoesAgilePeterCappelliandAnnaTavis72MARKETINGTheB2BElementsofValueEricAlmquist,JamieCleghorn,andLoriSherer96GOVERNANCEHowtoBeaGoodBoardChairStanislavShekshnia140MANAGINGYOURSELFThrivingintheGigEconomyGianpieroPetriglieri,SusanAshford,andAmyWrzesniewskiDOUBLEISSUERECORDINGOLYMPICDREAMSSince1932,OMEGAhasknownthattheOlympicGamesisastagefordedicatedathletestoreachtheirdreams.That’swhyweloveourroleasOfficialTimekeeperandwhywe’resopassionateaboutprovidingtrustedprecisionineverysingleevent.SEAMASTERPLANETOCEANPYEONGCHANG2018EDITIONExclusivelyatOMEGAFlagshipBoutiquesandselectedretailersworldwidePortofinosmeg.comHOWWELLGETSDONE.Knowingnotguessing.Implementingnottheorizing.Thisishowfragmentedcarebecomesmoreconnected.Howhigherqualityisdeliveredatalowercost.Howchronicillnessbecomesnotsochronic.Howdataisgatheredandanalysisinspiresaction.Howcollaborationbecomesmorecontagious.Thisishowwetacklethebiggestchallengesinhealthcareandbuildahealthierworld.©2017Optum,®Inc.Allrightsreserved.optum.comDataandAnalytics|PharmacyCareServices|PopulationHealthManagement|HealthCareDelivery|HealthCareOperations46HUMANRESOURCESHRGOESAGILEAgileisn’tjustfortechanymore.PeterCappelliandAnnaTavis54LEADERSHIPCO-CREATINGTHEEMPLOYEEEXPERIENCEAconversationwithDianeGherson,IBM’sheadofHRLisaBurrell59MANAGINGPEOPLEONEBANK’SAGILETEAMEXPERIMENTHowINGrevampeditsretailoperationDominicBarton,DennisCarey,andRamCharanMARCH–APRIL2018SPOTLIGHTTHENEWRULESOFTALENTMANAGEMENT45ONTHECOVER:DONFARRALL/GETTYIMAGES;JUJWINN/GETTYIMAGESMARCH–APRIL2018HARVARDBUSINESSREVIEW7CONNECTWITHHBRJOINUSONSOCIALMEDIACONTACTHBRWWW.HBR.ORGTWITTER@hbr,@HarvardBizFACEBOOKHBR,HarvardBusinessReviewLINKEDINHarvardBusinessReviewINSTAGRAMharvard_business_reviewPHONE800.988.0886EMAILcustomerservice@hbr.orgeditors@hbr.orgdesigners@hbr.orgpublishers@hbr.orgMARCH–APRIL2018MANAGINGPEOPLEBetterBrainstormingFocusonquestions,notanswers,forbreakthroughinsi...
