60HomeDepot’sBlueprintforCultureChangeRamCharan72WhenShouldaLeaderApologize–andWhenNot?BarbaraKellerman82Localization:TheRevolutioninConsumerMarketsDarrellK.RigbyandVijayVishwanath96Innovation:ImprovingYourOdds98MatchYourInnovationStrategytoYourInnovationEcosystemRonAdner108ManageCustomer-CentricInnovation–SystematicallyLarrySeldenandIanC.MacMillan18Forethought33HBRCaseStudyHowLowWillYouGo?MaryEdieMobleyandJohnHumphreys47DifferentVoiceLessonsinPower:LyndonJohnsonRevealedAConversationwithHistorianRobertA.Caro124ToolKitYourLoyaltyProgramIsBetrayingYouJosephC.NunesandXavierDrèze133BestPracticeTheUnexpectedBenefitsofSarbanes-OxleyStephenWagnerandLeeDittmar146ExecutiveSummaries152PanelDiscussionApril2006www.hbr.org…page60Who’sSorryNow?…page72NewPathstoNewProducts…page96HBRSpotlightDO-IT-YOURSELFCULTURECHANGEMCKINSEYAWARDSpage55YYePGProudlyPresents,ThxforSupportYYePGProudlyPresents,ThxforSupportYYePGProudlyPresents,ThxforSupportYYePGProudlyPresents,ThxforSupportYYePGProudlyPresents,ThxforSupportYYePGProudlyPresents,ThxforSupportYYePGProudlyPresents,ThxforSupport4harvardbusinessreviewCOVERART:TAVISCOBURNFeatures7260HomeDepot’sBlueprintforCultureChangeRamCharanTherecomesatimeinthelifeofagrowingcompanywhenitneedstoexchangethethrillofentrepreneurialspiritforthestrengthofestablishedpower.Mostcompa-niesmaketheleapthroughtheirleader’scharisma–butHomeDepotdiditsystematically.Takealookinsidethecompany’sculture-renovationtoolbox.72WhenShouldaLeaderApologize–andWhenNot?BarbaraKellermanForleaders,eatingcrowisahigh-stakesmove.Here’showtodecidewhetherapublicapologyiscalledforand,ifso,howbesttoofferit.82Localization:TheRevolutioninConsumerMarketsDarrellK.RigbyandVijayVishwanathForthepast25years,thebigwinnersinconsumermar-ketshavepursuedstandardization.Butsuccessformanu-facturersnowdependsontheirabilitytostimulatesalesandinnovationbycateringtolocaldifferenceswhilemaintainingscaleefficiencies.Intheend,standardiza-tionerodesstrategicdifferentiationandleadstowardcommoditiza...
