农村电商与乡村振兴的互动发展研究张兆祥(浙江海洋大学经济与管理学院,浙江舟山316022)摘要随着信息技术时代的到来,农村电商的创新有着自身的独特性优势,能够和乡村振兴形成双向互动。乡村振兴战略为农村经济发展和技术提供完善的保障,加快完善农村电商的多元化需求。农村电商也在一定程度上带动产业升级和资金拓展,促进乡村振兴战略的实施。为了研究两者的互动发展内容,从农村电商和乡村振兴的互动发展关系入手,积极调整农村经济增长结构和乡村振兴政策,围绕发展现状和问题作出相应的对策,以此来带动农村电商和乡村振兴的互动发展。关键词农村电商;乡村振兴;互动发展中图分类号S-9文献标识码A文章编号0517-6611(2023)03-0250-03doi:10.3969/j.issn.0517-6611.2023.03.057开放科学(资源服务)标识码(OSID):StudyontheInteractiveDevelopmentofRuralE-CommerceandRuralRevitalizationZHANGZhao-xiang(SchoolofEconomicsandManagement,ZhejiangOceanUniversity,Zhoushan,Zhejiang316022)AbstractWiththeadventoftheinformationtechnologyera,theinnovationofrurale-commercetrendshasitsownuniqueadvantagesandcanformatwo-wayinteractionwithruralrevitalization.Theruralrevitalizationstrategyprovidesperfectlyaguaranteeforruraleconomicdevelop-mentandtechnologyandacceleratestheimprovementofthediversifiedneedsofrurale-commerce.Rurale-commercealsodrivesindustrialupgradingandcapitalexpansiontoacertainextentandpromotestheimplementationofruralrevitalizationstrategy.Inordertostudytheinter-activedevelopmentcontentofboth,thearticlewillstartwiththeinteractivedevelopmentrelationshipbetweenrurale-commerceandruralrevi-talization,activelyadjusttheruraleconomicgrowthstructureandruralrevitalizationpolicies,andmakecorrespondingcountermeasuresaroundthedevelopmentstatusandproblems,soastodrivetheinteractivedevelopmentofrurale-commerceandruralrevitalization.KeywordsRurale-commerce;Ruralrevitalization;Interactivedevelopment作者简介张兆祥(1999—),男,山东泰安人,硕士研究生,研究方向:农村电商。收稿日期2022-04-01结合我国当前出台的农村电商政策,随后国家全面部署并实施乡村振兴战略,为我国之后的农村未来发展指明方向,两者存在着密不可分的联系,以此来带动农村经济水平的切实性提高。首先,农村电商...