小家电市场营销现状及营销策略探讨内容摘要近几年来,随着国内大家电市场趋于饱和,市场上表现出来的供求矛盾日显突出.而在小家电领域,尽管各种媒介宣称小家电市场开展迅速,利润空间巨大,开展前景诱人,但实际上小家电的利润空间不断下降,到了价格战一触即发的临界状况.本文针对小家电企业面临的一些问题,进而提出改变旧有的市场观念及管理模式,从而营造一种有利于小家电企业开展的创新营销模式.关键词小家电市场;营销现状;营销策略;探讨ABSTRACTInrecentyears,tendtowardssaturationwithlargeelectricalhomeappliancesmarketdomestic,marketsupplyanddemandthatshowcontradictionshowoutstandingday.Inthefieldsofsmallelectricalhomeappliances,thoughvariouskindsofmediadeclarethelightelectricalhomeappliancesmarketdeveloprapidly,profitspaceenormous,captivatingdevelopmentprospecthave,butsmallprofitspaceofelectricalhomeappliancesdropconstantlyinfact,havereachedthecriticalstatethatthepricewarmaybetriggeredatanymoment.Tolittleclassificationandlightsomeproblemsthathouseholdappliancesenterprisefaceofelectricalhomeappliancesthistext,andthenproposechangingsomeoldideasofmarketandmanagementmode,thusbuildakindofinnovativemarketingmodewhichisfavorabletosmalldevelopmentofhouseholdappliancesenterprise.KeywordSmallelectricalhomeappliancesmarket;Marketingcurrentsituation;Marketingtactics;Discussion目录一,小家电市场营销现状分析…………………………………………1(一)小家电市场面临的主要问题……………………………………1(二)原因分析…………………………………………………………4二,小家电市场营销策略探讨…………………………………………4(一)产品策略创新……………………………………………………5(二)渠道创新…………………………………………………………6(三)业务员管理………………………………………………………9(四)价格策略转型……………………………………………………9(五)促销策略创新……………………………………………………11(六)加强营销信息管理:S/S管……………………………………12参考文献………………………………………………………………13致谢……………………………………………………………………14小家电市场营销现状及营销策略探讨近年,随着国内大家电市场趋...
