i目录摘要............................................................................................................................................................3关键词:新医改医药产业营销发展战略..............................................................................................4Abstract......................................................................................................................................................4第一章绪论..............................................................................................................................................11.1选题的背景及意义.............................................................................................................................11.1.1选题的背景.......................................................................................................................................11.1.2选题的意义.......................................................................................................................................41.2国内外文献综述.................................................................................................................................51.3研究的对象和方法.............................................................................................................................61.3.1研究的对象.......................................................................................................................................61.3.2研究的方法.......................................................................................................................................6图1研究结构图........................................................................................................................................6第二章“新医改”综述..........................................................................................................................72.1“新医改”政策的主要背景.................................
