90折扣团品牌提升策略摘要：基于对90折扣团在江苏农林职业技术学院的调查，从调查目的、调查对象、调查范围、调查方式、调查内容等方面，大致了解了90折扣团在农林学院的现状。我们总结经验从消费者需求出发，顺应市场的发展趋势，我们发现归根结底，网站品牌是硬伤，这直接导致网站销售额不高。90折扣团想要在大学生中提高品牌度，实现销售额的增长，必须得创新广告策略，增强品牌联想度，加强公司形象宣传，提高品牌的知名度和美誉度，本文将达成这些目标制定一系列切实有效的活动策划案。关键词：品牌提升；大学生市场；90折扣团90discountgroupbrandpromotionstrategyAbstract:90discountgroupattheJIANGSUPolytechnicCollegeofAgricultureandForestrybasedsurvey,fromtheinvestigation,survey,thescopeoftheinvestigation,survey,investigationcontent,ageneralunderstandingofthecurrentsituationintheCollegeofagricultureandforestry90discountgroup.Wesummarizetheexperiencefromtheperspectiveofconsumerdemand,adapttothetrendofmarketdevelopment,wefindthatinthefinalanalysis,websitebrandproblemis,thisleddirectlytothesitesalesisnothigh.90discountgroupwanttoraisethedegreeofbrandamongthecollegestudents,toachievesalesgrowth,mustbecreativeadvertisingstrategy,enhancebrandassociation,strengthenthepromotionofcorporateimage,enhancethebrandvisibilityandreputation,thispaperwillachievethesegoalsformulatedaseriesofeffectiveplanning..Keyword:Brandpromotion,MarketofCollegeStudents,90discountgroup目录1调查报告结论分析............................................12活动策划案及预算............................................12.1活动一：“我是营销达人”校园营销大赛......................1附1：2.1.1赛前准备................................................12.1.2营销方案销售实战过程....................................22.1.3营销大赛流程时间表......................................32.1.4活动奖励................................................32.1.5财务预算................................................32.2活动二：“以物换物展销会”................................32.2.1现状分析................................................42.2.2活动内容.......................
